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Your Brand is Our Business!

The physiological change of state that results from being handed a branded promotional product combined with a powerful creative message can be defined as Sudden Impact.

Stanley Launches Apparel Line

Consumers can now proudly swear fealty with more than just the brand’s drinkware.

The Stanley Quencher gained unprecedented consumer loyalty throughout the past year, solidifying its status as the top-selling drinking vessel in the market.

Now, the company has launched an apparel line.

On offer for Stanley fans who want to “Wear the Bear” (the tagline for the collection, in a nod to the brand’s logo) are basics like T-shirts, caps, hoodies, sweatshirts and socks.

This crewneck sweatshirt features two embroidered Quencher tumblers on the left chest. Colors include black, rose quartz, cream and even Stanley green – in homage to the Hammertone green that Stanley, a brand that’s more than 100 years old, made popular with its classic vacuum bottle for many decades.

The Classic Patch corduroy cap in ginger has an embroidered patch.

Stanley also has T-shirt options for kids, with screen-printing in bright, eye-catching colors.

The Kids Roar Tee in cream has a playful imprint.

Stanley isn’t the first retail drinkware line to expand into clothing. Competitor YETI also has an apparel line with T-shirts, caps and beanies.

In recent weeks, shoppers stormed Target locations to snag a special-edition “Galentine’s Day” Stanley Quencher. Stanley also responded to consumer concerns about lead in the vessels, saying they’re “making progress on innovative, alternative materials for use in the sealing process.” Vacuum-insulated tumblers like the Quencher are often constructed with a small lead pellet in the bottom to seal the insulation. It’s encased in glass and therefore inaccessible by users unless the drinkware is badly damaged.

8 Ways To Deal With Rejection in Sales

Hearing “no” comes with the territory, but it doesn’t have to impact success. Check out these eight ways to contend with rejection constructively and move more sales to the close.

Rejection is never easy – particularly in sales, where a person’s response is directly tied to your livelihood. It can be tempting to let “no” poke holes in your confidence, which can lead to call reluctance. However, preparation and persistence are often rewarded. According to data collated by Peak Sales Recruiting, more than 40% of sales reps give up on a lead after one follow-up call, but six in 10 customers will say “no” four times before saying “yes.”

So, when rejection threatens to throw you off your game, remember these eight tips:

1. Expect rejection.

Being told “no thanks” is part of being a sales rep. Expecting it will mean you’re less surprised and caught off guard when you do hear it, and you’ll be less likely to take it personally. A “no” also gives you an opportunity to create responses to common objections. If that doesn’t work, practice picking yourself up, dusting yourself off and moving on to the next call.

2. Know your strengths.

Do you offer unparalleled customer service? Soup-to-nuts creative services? Always-met deadlines? Remind yourself consistently of the value you offer and the things that define you in an environment of uncertainty, which will help you psychologically withstand rejection.

3. Shift your mindset.

Look at every call or email as a learning opportunity: Track what works and what doesn’t, and make tweaks as you go. After each conversation, whether you get a “yes,” “no” or “maybe,” ask yourself what skills you used on the call and adjustments you could make.

4. Review your strategy.

If you’re hearing more “nos” than normal, analyze your strategy. Are you calling on the right people? Could the time of day be impacting their response? Are you communicating clearly what you offer and how it can help them? Take a good look at your process, and also ask for honest feedback from current clients, colleagues and your manager.

60%: The percentage of customers who say “no” at least four times before saying “yes”. (Peak Sales Recruiting)



5. Be persistent.

A lead or prospect may have said “no” last quarter, but try calling on them again. Data shows that it takes several “nos” before a “yes.” Maybe in the past three months, their circumstances have changed. You won’t know if you don’t ask, and they may have more of a listening ear the second time around.

6. Measure progress.

Track your “yeses,” “nos” and “maybes” – you might be hearing fewer straight-up rejections than you think. Monitoring responses will also help you gauge how tweaks to your strategy are impacting your success.

7. Listen to understand.

If the person you call on says “no,” ask questions to figure out why. It’s most likely a concern in one of four areas: time, money, authority or effort. See if you can find out where their concern lies, then fall back on the value you offer to counter that objection. A hard “no” could potentially turn into, “I’d like to know more.”

8. Shadow other sales reps.

Ask successful colleagues if you can sit in on their sales calls. Take note of the words they use, the questions they ask, their tone and how they respond to objections. Even if you’re a veteran, it’s a good idea to take some time for a fresh look on the process and dive into another rep’s strategy to find what works.

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What Our Clients Think of Us

  • I just wanted to thank you for your great service. The jackets and toques look terrific. I was impressed by your professionalism from the start and the way you handled the (small misprint), but you took it seriously and Grace and I appreciate that. We are looking forward to continued business with Sudden Impact. I have passed your name to some colleagues and you are welcome to use this e-mail for a reference.

    - Tim Godard, Godard Roof Repair Service Ltd.

  • Warren and his team provide an exciting resource to TAG for all its promotional items. The proficient manner in which the group at Sudden Impact has been taking care of our promotional purchases since 2002 has always been very much appreciated and we do not hesitate in recommending this bold, energetic and professional company!

    - Diane Grant, Office Manager, TAG Construction Ltd.

  • For three years SI has been the sole supplier of all our company's promotional products. Prompt, courteous and personalized service coupled with an unparalleled variety of competitively priced marketing items eliminates Toscana's need to source other promotional product suppliers.

    - Dean R. Jensen, Vice President Business Development, Toscana Capital Corporation

  • Sudden Impact has done more for Design Roofing than simply supply great products at great prices; they've played an important role in building the Design Roofing Brand. We take pride in servicing our customers and staff with quality products, Sudden Impact gives us original ideas to make this happen.

    - Adam Knipfel, Design Roofing & Sheet Metal Ltd.

  • Sudden Impact's service is phenomenal. A dynamic company with out standing service. By far the best promotional company I have had contact with in the twenty years I have been ordering promotional goods.

    - Maureen Bzowy, Vice President, Marketing, E.B. Horsman & Son

  • We have been dealing with Warren Kindellan and Sudden Impact since August 2005 and have been completely satisfied. Warren's enthusiasm for his customers makes the whole experience enjoyable. They have helped us set up an extensive Safety Program for our 100 employees, complete with laminated posters and rewards, including name brand clothing and the latest handy gadgets. We would definitely recommend Warren and Sudden Impact to anyone looking for promotional products.

    - Kelley & Trish, Kingston Construction Ltd.

  • When dealing with Warren & Sudden Impact, I know that I will be dealing with friendly and knowledgeable staff, which is always willing to go the extra mile. They make sure that the customer, whom ever they might be, gets what they need, when they need it. When I mostly have my staff looking after everything these days, Warren & Sudden Impact is the one business that I like to be continually involved with, and feel confident in doing so. That speaks loudly about how easy Warren & his team make it to deal with Sudden Impact.

    - Andy Maynard, Direct Equipment

  • Even though my orders are late; Sudden Impact always meets my deadlines and make me look great.

    - Rhonda Lee, Marketing Coordinator, ADI-Burtek

  • Team Sudden Impact has been providing Pazzo Racing with promotional items for 3 years now. In this short time period, Warren and his team have helped us achieve brand recognition on a global scale. Fast, reliable and friendly service is the norm at Sudden Impact. We here at Pazzo Racing appreciate all the hard work they have done for us. Sudden Impact is our sole promotional product supplier and will continue to be just that. No one else even comes close.

    - Markus Selje, President, Pazzo Racing Inc.

  • Warren has always found the perfect items for my business and my volunteer organization. Whether it’s beach balls for 8,000 for a Girl Guide sleepover, or branded flash drives for my business, the customer service and product quality from Sudden Impact have been excellent. Warren is very knowledgeable about available products and always comes up with great suggestions.

    - Cathy Cook, Executive Director, BC Municipal Safety Association

  • The items I ordered have arrived and they look great. Thank you for the fantastic service. Even though I put this order in very late you bailed me out and were able to get the order to me in time for my trade show. Anyone I come across that needs help with their promo items will get your name. Thank You.

    - Al Romeyn, Tri Tech Information Systems

  • Recently I placed a T-shirt order with Sudden Impact for a Girl Guide Camp of just over 400 people. Because I live miles away, I had to do all the ordering online. Michelle was great. She helped with the sizing, cresting, ordering and even packaging of the shirts. She answered emails promptly and made the extra effort to change the order to comply with the last minute camp changes. The t-shirts were correct for numbers and quality. They were a big hit at camp. I wouldn't hesitate to place an order with Sudden Impact again. Thanks everyone for all your help!

    - Joy

  • Warren, THANK YOU for everything you've done. I have never received such a wonderful response from a crew. They LOVED the jackets. Every person. Your efforts won't be forgotten. We'll be doing business for a long time!

    - Micah Gardener, True Justice

  • We have been working with Shannon at Sudden Impact since December and she has always gone above and beyond for our company! They are always quick to respond to our orders and happy to answer any questions we have. Whether it's t-shirts, hoodies, or safety clothing, they have always been on time and professional!

    - Savannah at WaterTec Irrigation LTD

  • We love working with Sudden Impact at Old Yale Brewing! Their systems and offerings have made developing and maintaining our Craft Beer Merchandise program in our Tasting Room and through our Online Store easy and effective. Whether we’re outfitting our team or looking for the next best Crewneck or unique merch item, Shannon Roth and her team at Sudden Impact are always willing to “shop” for us to find the best item to suit our needs and we’re always thrilled with the finished product and their quick timelines. We highly recommend Sudden Impact to any business that is looking for branded materials and apparel!

    - Marketing Manager, Heather Perdue at Old Yale Brewing in Chilliwack

  • Our organization has been working with Sudden Impact for many years now and have always been so great to work with. The variety of items they have is amazing, and the quality is always top notch. The best thing about Sudden Impact is the Customer Service – Shannon is so great to work with, she responds immediately to any requests we have and provides such great input and suggestions, she makes me look like a star to my organization!

    - Renee at Roofing Contractors Association of BC

  • The Sudden Impact Team is amazing, from their personal friendly service, to order management. Prompt responses, timely invoice turn around and fantastic quality products. They ensure their customers are treated as priority 1, with great communication and updates. Shannon Roth is brilliant, she really listens and gains an understanding of what you are looking for, and goes above and beyond to pair you with the items that fit your needs. The SI team works together so well to make things appear smooth & effortless from the client’s perspective.

    - Crystal at ESC Automation

  • After many years, the level of service we are provided by Shannon at Sudden Impact is always second to none. Her and the team’s response to ensure that our orders are delivered on time and under budget is always professional and timely, and if problem resolution is required we know we can count on Shannon to correct it and look after us. The whole process from the beginning of an idea to receiving the final product is always seamless and stress-free, and we look forward to continuing our relationship with Sudden Impact for years to come!

    - Petcurean Pet Nutrition

  • Sudden Impact has been our “go to” supplier whenever we need any promotional giveaways or apparel for customers and employees. Whenever we have ideas for possible items, Shannon Roth is the first person we contact to see what is available and to get the latest insight on what is trending. We here at BD Diesel sell all across North America which Shannon has a clear understanding of our needs to meet international customs regulations, and, is able to offer us the right product to meet our requirements to efficiently ship to our customers in the USA. We are always pleased with the selection and quality of product that Sudden Impact has to offer.

    - Ron at BD Diesel Performance

  • Sudden Impact has some of the best customer service we have ever encountered with customizable swag items. Shannon Roth has been an incredible help numerous times in sourcing all of our product needs, she will answer any and all questions in a timely manner and ensure everything is shipped properly and on time! I highly recommend them to other businesses.

    - Emily Bucyk at Delta Controls

  • After bouncing around trying a variety of different promotional goods companies over the years and never being overly satisfied in our dealings with any of them, we decided to try Sudden Impact. From the initial meeting With Shannon, it became almost immediately clear that this was going to be a very different experience. The time spent in the Showroom was invaluable. Shannon showed us what we asked to see but also outlined several additional ideas and products that we had not even thought about. Since working with the team at Sudden Impact, our costs have come down on promo goods as their team has consistently been able to leverage their years of experience in relationships in the industry to drive our costs down. They have been able to work within and hit extremely tight deadlines for us and always provide a high-level of customer service. Anytime we call, nights and weekends included, they are always there to take our call and more impressively, get right to work for us. Perhaps the most important factor is that they have taken the stress out of what previously had always felt like an incredibly stressful experience. I highly recommend Sudden Impact to anyone needing promotional materials, you will not be disappointed.

    - Mark, COO at Green Planet Wholesale